懋源17.7亿摘夏家胡同地王楼面价超4.5万元/平

2013-07-03 16:26:21　来源: 网易房产举报

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7月3日下午，经过15家房企的激烈角逐，丰台花乡夏家胡同地块被懋源以17.8亿元的总价获得，溢价率30.2%，剔除保障房部分，楼面价高达45819元/平米，成为今年的北京单价地王。

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<p>地王获得者：懋源地产</p>
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<p>保利地产</p>
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<p>27号中化方兴</p>
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<p>35号九龙仓</p>
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<p>近期很猛的泰禾集团</p>
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<p>竞拍大厅</p>
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网易房产讯 7月3日下午，经过15家房企的激烈角逐，丰台花乡夏家胡同地块被懋源以17.7亿元的总价获得，溢价率30.2%，剔除保障房部分，楼面价高达45819元/平米，成为今年的北京单价地王。按剔除公租房的方式计算，该宗地的最终楼面价要高于去年的万柳地王。

相关专题：北京夏家胡同地块争夺战

竞拍现场：懋源地产“冷箭”夺地王

参与7月3日现场竞拍的企业有首次进京的恒大地产，北京市场上知名的北京城建、融创集团、中化方兴、中粮地产、招商、万年基业、保利地产、九龙仓、中铁建，以及做高端地产的懋源，近来拿地激进的泰禾集团，和频频出现在土地市场上的合景泰富、融辉等15家开发商。

因为拥有极好的地理位置，夏家胡同地块在推出之后就引来开发商的高度关注，到7月2日竞买申请截止时，该宗地获得21次报价，总价在网上报价阶段就被推高了1.4亿元。

经过现场26轮竞价，融辉置业的报价达到了17.7亿元的价格上限，转入竞配建公租房阶段。最终，懋源以17.7亿元总价，外加配建3.8万平米公租房的条件，击败恒大、合景泰富，夺得夏家胡同地块的开发权，刨除公租房因素，楼面价折合45819元/平米。

在现场竞价过程中，融辉置业、中化方兴、合景泰富、九龙仓、恒大之间的竞争较为激烈，在竞配公租房阶段，恒大地产和合景泰富几乎是毫不犹豫轮番举牌，懋源地产则时不时突放冷箭。不过懋源还是成为最终的“地王东家”。

相关专题：北京地王版图

据了解，懋源地产在北京开发有红玺台（资料、团购、论坛）项目，是专门开发高端住宅的开发企业。去年9月该房企曾获得与本次成交地块相距不远的丰台花乡另一宗宅地，目前尚未入市。懋源地产补仓意愿强烈，去年至今，在万柳、孙河等多宗低密度住宅用地的竞拍中，懋源都有现身。

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业内：开发难度大未来售价超10万元/平米

出让资料显示，夏家胡同地块东至花乡纪家庙村，南至康辛路，西至现状柳村路，北至夏家胡同村界，规划最大建筑规模只有76630平方米，刨除需要配建的3.8万平米公租房，可用于开发商品住宅的面积并不大。

亚豪机构副总经理任启鑫分析认为，近年来北京住宅市场逐渐郊区化，以及“三环内原则上不再新增住宅用地”的背景之下，这一地块的稀缺性自然毋庸置疑，因此虽然近期受到“钱荒”现象的困扰，但是各大房企对于这类北京市场稀缺地段的住宅地块仍然有较大兴趣。而从该宗地块的价格上限来看，相比其最初的底价溢价率也仅35%，甚至距离50%的溢价红线也有一定距离，由此可以看出土地部门在有意识地控制地价水平，防止“地王”出现，但是由于加入了竞保障房面积，因此房企的开发成本并未减少，仍然高企。

不过，任启鑫同时提醒，虽然地理位置稀缺，但是该地块周边环境却不容乐观，地块西北部为规划中的丽泽商务区，这一区域目前正处于启动阶段，预计未来五年内均处于建设之中，真正形成高端商务氛围或将在五到十年之后；而地块南部三环一路之隔是一座大型尾货批发市场，属低端消费聚集区。从目前的周边环境来看，该地块出产高端住宅项目的基础不足，并且从项目内部来看，保障房的面积占据了整体项目面积的近半数，因此项目的定位与实际操作中也存在一定难度。

业内人士预计，未来该宗地打造的产品售价可能达到10万元/平米以上。而目前该地区的二手房售价为近4万元/平米，或将被“地王”拉动上升。