CGTN对话XRSPACE格欣：虚拟偶像和虚拟现实技术如何影响我们的生活？|vr|xrspace

CGTN对话XRSPACE格欣：虚拟偶像和虚拟现实技术如何影响我们的生活？

2021-07-20 15:08:35　来源: 网易房产举报

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2021年7月15日，CGTN（中国国际电视台）《China 24》栏目邀请了XRSPACE大中华区CMO格欣直播连线，探讨虚拟偶像和虚拟现实技术如何影响我们的生活。

以下为精彩观点的中文翻译和英文对话，完整版节目敬请关注CGTN中国国际电视台，或在文章最后点击“阅读原文”跳转至当日节目，格欣女士的采访从约31分钟开始。

CGTN钟石：

虚拟偶像正在被寻求Z世代的注意力和钱包的品牌主们所发掘。在市场营销和商业利润方面，虚拟偶像和真人偶像相比有哪些优缺点？

Virtual celebrities are being tapped by brands seeking the attention and the wallets of Generation Z. What are the pros and cons of virtual idols over real-world ones in terms of marketing and profit?

XRSPACE格欣：

第一个优势就是虚拟偶像永远不会人设崩塌。真人偶像们因为是人类，他们可能会犯错，造成不良社会影响，他们也会老，大概率还会结婚生子。但相比之下，虚拟偶像反而因为是虚拟的缘故，他们就像是生活在一个“真空”环境里，他们不太会出现负面新闻，也不会让粉丝失望。

第二个优势是虚拟偶像的所属权更好界定。因为真人偶像火了以后可能会想要自立门户，但虚拟偶像的创作是公司行为，成本和收益界定好了以后就能规避相关风险。

Advantages：

1. Virtual idols will never have a collapsed persona. As long as the idols are human beings, they can make mistakes that will bring negative social impact, or they will grow old, and most likely will get married and have children. However, virtual idols live in a "vacuum" because they are virtual, so they don't get negative press or disappoint their fans.

2. The ownership of virtual idols is better defined because real idols will want to start their own business when they become popular, while the creation of virtual idols is a corporate action. Once the costs and benefits are well-defined, the risks involved can be largely avoided.

但硬币是两面的，有优势那肯定也有劣势。具体来说，虚拟偶像造星成本不低，但变现难度不小。我在这里分享一些数据。虚拟偶像制作一首歌时长的3DCG视频，成本就要在十万元左右；但如果再结合上歌曲、舞蹈以及其它演出内容，成本可达百万元。而且这只是一段视频的成本。这么算来，培养一个虚拟偶像所需要投入的成本并不会比真人偶像要少。

While each coin has two sides, and there are also disadvantages. For example, the cost of virtual idol star-making is not low, yet it is not easy to realize that capital investment. I have some statistics to back me up on this. The cost of production of a song-length 3D computer graphics video is about 100,000 yuan; if combined with songs, dances and other performance content, the cost can even reach 1 million yuan. Bear in mind, it’s just for one video. In this way, the cost of cultivating a virtual idol is no less than that of a real idol.

CGTN钟石：

在5G和VR等新兴技术的帮助下，你对虚拟偶像的未来有什么看法？在Z世代人群长大后，这些虚拟偶像还会留下吗？我们还能期待在视频娱乐领域一些什么样的新体验呢？

With the assistance of emerging technologies like 5G and VR, what's your take on the future of virtual celebrities? And what kind of other new video and digital experiences can we expect?

XRSPACE格欣：

的确，我的公司就是做VR的，我们当然相信XR技术改变生活的潜力。

首先，VR因为是沉浸式的，带给娱乐用户的体验其实就比普通平面2D视频高出一个维度。在3D的立体世界中，也有人称之为元宇宙，你可以与你喜欢的虚拟偶像互动。例如，与他或她一起跳舞或唱歌，你可以亲密接触到你的偶像。

Indeed, my company does VR, and we certainly believe in the life-changing potential of XR technology.

Firstly, VR is immersive, and the experience brought to entertainment users is one dimension higher than ordinary 2D video. In the three-dimensional world, or some people call it metaverse, you can interact with your favorite virtual celebrities. For example, you can dance or sing with him or her, and touch that celebrity.

其次，当我们谈论在虚拟世界中“看电影”时，观众不再是一个被动的接受者，而是主动的参与者，甚至成为了电影的主人公。而5G可以让这种观影和互动变得更加移动，例如在高铁上可以带上XR眼镜，用5G网络来播放视频，而不局限在有WiFi的环境。

Secondly, when we talk about "watching a movie" in a virtual world, very often, the audience is not only a passive receiver, but more like an active participant, and even becomes the main character of the film. And 5G makes that viewing and interaction more mobile. For example, you can bring your XR glasses on the high-speed railway and play videos on the 5G network, not limited to an environment with WiFi.

最后，我们相信，XR技术的影响可以远远超越了娱乐行业，它将越来越接近每个人的日常生活和商业世界。例如，我的公司就是用数字化身、虚拟空间和实时互动作为关键元素，在虚拟现实和3D元宇宙中提供活动和会议的解决方案。

Finally, we believe that the impact of XR technology is beyond the entertainment industry, and that it will come closer and closer to everyone's daily life and business world. For example, what my company does is to use digital avatar, virtual space, and real-time interaction as key elements to deliver event and conference in virtual reality and 3D metaverse.